What are Email marketing tips and tricks?

 Email marketing is a very potent way of marketing when you are shifting to a digital marketing platform. Here are some of the important email marketing tips and tricks that one should use to improve one's business and conversion rates:


1. Personalize the email: Whenever you write an email, it should be addressed to the subscriber by their name. Everyone likes to receive mail that is addressed personally to them. Also, create a message close to your subscriber's interests or addresses their needs.

2. Use text mail: The less commercial your email looks, the better it is. So write a text-based email covering the product's unique selling points. Write it in a way that the reader finds attractive.

3. Give a clear call to action: Your email should give readers a clear call to action. It must direct them to take action after reading that mail either by clicking a link that takes them to the landing page or making them purchase something. The reader must get a clear idea of what they should do after reading the mail.

4. Write a clear and attractive subject line: Your subject line decides whether to open the email or not. So, one should give a clear and engaging subject line.

5. Incorporate video in the email: People nowadays like to take information through a video. If you incorporate informative video in your email, there will be more chances of it being read, and will serve its purpose.


If you want to learn more about email marketing, visit: https://innogenx.in/email-marketing.html

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